Week 0: Pre-planning

* what is most valuable: interview and talk to real people
* communicate with stakeholders: move quickly so that you're showing what you've done instead of what you're going to do

Virtual Tools: Miro, Zoom (10 - 4)

Week 1: Planning

 * care about it
 * start building a reputation / story (twitter, social, etc)
 * identify customers and understand their problem (not good at describing solutions)
 * sketches: create them with the entire team if possible (rudimentary is fine), getting on the same page
 * story board: sketches with additional text explanations
 * product design sprint:
   * day 1: identify the problem and the users
   * day 2: diverge: structured sketches and brainstorming
   * day 3: converge: here's what we think our product should be based on day 2
   * day 4: build rapid prototype (envision, in design)
   * day 5: test with real users

  * building a team
    * visionary (someone willing to say no, capacity to make all the decisions)
    * designer (graphic design / usability / ux)
    * full stack developer (html / css / javascript / ruby / database / ops)

Weeks 2 -3 : Initial Version

  * work towards simplicity
  * always easier to add complexity later
  * problems:
    * unclear vision or audience
    * design by committee
    * design by personal preference
  * what works:
    * focus on problems before solutions
    * focus on functionality over style
    * research, experiment, revise
  * User stories:
      When [context]
      I want to [motivation]
      so that [outcome/benefit]

      example: When I am looking at a car online, I want to see guarantees, so that I gain confidence buying online

      Trello: moving from left to right, ideas, next up, in progress, code, review, tesing / acceptance, rejected, shipped

* Weeks 4 - 6: Iteration

  * Weekly rhythm
  * Daily sync (remote standup)
  * Weekly retrospective and planning
  * on demand, story by story: sketches -> wireframes -> implementation

Questions:
----------

  * pre planning: interview and talk to people
  * tools:  https://miro.com/templates/wireframe-tool/
  * usability: making tasks as easy as possible
  * ux: looks great, works great, is fast
  * what happens when week 1 doesn't work as planned
    * that means you might have gotten it wrong. start over. maybe 1-2 days, at most a week
  * trello board is source of truth. nothing that happens in slack / chat / meetings is official until it's in trello